Objective Choose an educational or artistic nonprofit organization with a poorly designed website. Redesign their website, reorganizing it if necessary, and build a working version of the new site.
Concept Drumlin Farm is a working farm and a non-profit that, in addition to being open to visitors, runs a number of educational programs for children. Their website needs to provide information on all of these services and programs.
In addition to the visual redesign, the new website features a completely new site structure. Page layouts are designed to optimize quick information access on a wide variety of topics, from which users can drill down to detailed pages.
Visuals The website design evokes a family-friendly farm atmosphere. The color scheme is filled with earth tones including moss green, mustard, dusky blue, rust orange, and brown.
The typeface Meta, hosted by Typekit and used for everything except the title, is a highly legible, modern, friendly sans serif. The photography features children visiting Drumlin Farm and traditional farm imagery including farm animals, vegetables, and the distinctive red barn at Drumlin Farm. The main image on the homepage, which becomes the header on other pages, is of the drumlin, an unusual geological formation that gives the farm its name.